Like most businesses, the embodiment of our existence is found in our logo and as such, a part of who we are as a company can be discovered in this beautiful, yet complex picture.
Yin and Yang are in a constant state of vibrant balance, which is maintained by continuous adjustment- representative of both transformation and equilibrium. This iconic symbol is recognized around the word and the depth of its meaning has flourished throughout the ages. Even after centuries of clamoring to find its “truth” The Ying and the Yang have always been bustling with contradictions. The picture itself demonstrates this irony: it is simple, while simultaneously being tremendously profound.
In attempt to break it down to its most stark and bare self, the symbol represents opposite, but complementary qualities. It is a visual statement that every aspect of life can be both itself- and its contrary. This is possible through process and movement. Picture each side being two stages of a recurrent yet unique dance, constantly changing into the other, essentially an expression of a duality in time.
When we are aware of how something can turn into its opposite, we are given hope for the future, we are able to achieve balance. And what is health after all, if not balance?
This is the premise of Chinese medicine. We have to be in a relentless pursuit of balance in our lives, and in the chaos that is humanity that requires incessant adjustments. So for us, the Yin and the Yang are a reminder that change is not only possible, it is inevitable. The only question is…. How do you want to change?
Unique to our logo, a lotus flower rests at the base of the Yin-Yang. We are acutely aware of the adversity surrounding the human experience, and we embrace it. People usually do not come into our care when their lives are perfect, we typically see someone as their last resort. They are sick and tired of being sick and tired, and that is why we love the lotus.
“The lotus is the most beautiful flower, whose petals open one by one. But it will only grow in the mud. In order to grow and gain wisdom, first you must have the mud — the obstacles of life and it’s suffering. … The mud speaks of the common ground that humans share, no matter what our stations in life. … Whether we have it all or we have nothing, we are all faced with the same obstacles: sadness, loss, illness, dying and death. If we are to strive as human beings to gain more wisdom, more kindness and more compassion, we must have the intention to grow as a lotus and open each petal one by one. ”–Goldie Hawn
By means of microscopic observation and astronomical projection our logo can become the foundation for an entire theory of the universe and an agent whereby we may perceive our truth.